There is no doubt that anyone coming to Italy is fascinated by art (60% of the world’s artistic heritage is in Italy) and by the beauty and diversity of nature (in short distance you can have mountains, hills and sea). But nobody misses the opportunity to taste our food, finally in the original version.

Food in Italy is not only and simply nourishment, it is a fundamental aspect of our culture. Perhaps it has got so many variations, so many colors and is made so genuine, healthy and beautifully because we give so much importance to it. It ‘s like as if food concentrated our being Italian. We have transformed a necessity into a beautiful, cosy and friendly moment of life.

Nobody in Italy cooks only to eat. 
If you want to test this, just start a conversation with any Italian on any type of food.  Well, you will see that the conversation will be long and passionate. You’ll learn why for that type of dish you absolutely need those particular onions and that if you really want them to be the best, then you have to go to that shop because the owner personally knows the farmer that produce them.
Anyone in Italy you can tell you that pasta with tomato sauce tastes better if done with San Marzano tomatoes because they give that special flavor to the dish and they can tell you exactly when basil has to be added so to keep intact its smell and taste .. Food is an amazing topic of conversation! 

Food is also a social event because it is the moment when the family gets together. So even if the hectic modern life obliges us to have lunch outside the house (at bars, restaurants, canteens, eating a sandwich in the street …) dinner is still sacred. You have to be home by that time, you’re presence is requested! The Italian table is always well laid, with many courses and change of dishes each time: first and second course, vegetables and fruit or dessert. Normally, every day (with several variations of course but basically this way) .
The table has to be beautiful, well presented and also food must be beautiful and well presented  (it is taken for granted that it tastes good).
If it is beautiful you’re happier and you enjoy your food more.
No coincidence that Italian say: “The eye also wants its part”.